PAY PER CLICK ADVERTISING
Getting your message to the right audience is how companies survive. The reality is that over 85% of searches are on Google and Yahoo. Most people will not bother looking at links beyond the first page of results. This is why Pay Per Click can be a great use of your advertising dollars.
An overview of how Pay Per Click Advertising Works...
Keywords and search phrases are determined and a bid budget is outlined. There are no long term contracts and clients can segment ads to appear in specific geographic regions thus allowing for specific targeting. Clients pay a price for each click that takes the customer to a website or landing page with information that answers the search.
The networks of the search engines and social media websites like Facebook also allow customers to have ads displayed across their various content networks, affiliate sites and portals.
Your consultant will review your existing website for best practices in SEO so that your site will organically be found and will review the SEM options available to you.
Google AdSense Overview
Did you want to earn money from visitors being on your website? If you run a blog or a similar website that provides general information to the public you can always incorporate Google AdSense to make money based on your website traffic.